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What does it take to win???  100% is what it takes!

Born from a background in moto x, 100% has quickly jumped through the ranks of sporting eye wear from the beginnings of producing google & number plates for moto x riders to now being one of the most innovative eyewear producers in the world.

So how does this success unfold?  Do they chuck a load of money at top athletes to ride in their eyewear or is it done from their 100% commitment to providing the best eyewear available using the best technologies known?  Obviously, they chose the latter, and with great athletes like 3 times world champion Peter Sagan turning away lucrative contracts with other eyewear manufacturers and asking to ride in 100% the tide is turning.

So, do you ride to a 100% off your limits, are you 100% committed?  You need 100% eyewear.