Our Brands

Swinnerton Cycles - Road Bikes, Mountain Bikes, Hybrid Bikes and Bicycle Accessories

Swinnerton Cycles was established in 1915 and is Stoke on Trent & Staffordshire's leading cycle shop, with comprehensive range of bikes, accessories, components & clothing, Swinnerton Cycles has the largest selection of products of cycle shops in Stoke on Trent.  Our workshop is fully accredited and has a fast turnaround keeping you on the road for longer so if you are looking for bike shops in Stoke on Trent we have it all.

Swinnerton Cycle is Staffordshires only Shimano Service Centre providing workshop facilities with Cytech Level 3 Mechanics and also Bike Fitting.

Swinnerton Cycles is Official UK Stockist for the following Brands:

Giant Bikes, Trek Bikes, Saracen Bikes, Ridley Bikes, Ridgeback Bikes, Genesis Bikes, Colnago Premier Dealer & Look Bikes

Q36.5 Clothing, Altura Clothing, Madison Clothing, Pearizumi Clothing, Fizik Shoes, Shimano Shoes, Giro Helemts, Kask Helmets, Bell Helmets, Lazer Helmets....

Shimano, Sram, Campagnolo, Mavic, Bontrager, Ritchey, Camelbak, Cateye, GoPro, Garmin, DT Swiss, SIS, Torq, SKS.....

Covid 19 Update
Covid 19 Update
Swinnerton Cycles Covid 19 - Status Update - 05/06/2020Given the Government’s easing of certain lockdown measures we have...
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Pinarello Launch - New Dogma FS - Electronically Controlled Suspension
Pinarello Launch - New Dogma FS - Electronically Controlled Suspension
Pinarello are pushing the boundaries again for 2019 with the introduction of the latest Dogma series frameset the Dogma FS. Pinare...
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Bontrager WaveCel Helmets a new revolution in Safety
Bontrager WaveCel Helmets a new revolution in Safety
This revolutionary material is proven to be up to 48x more effective than standard EPS foam at preventing concussions from common ...
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