Swinnerton Cycles | Blog


Introducing the all-new Checkpoint

2022 Trek Checkpoint Across the globe, gravel bikes are rapidly increasing in popularity – and we’ve got an all-new family of Checkpoints to help you meet that growing demand! Three new Checkpoint platforms Gravel riding includes a massive range of rider types and riding styles, so we’re rolling out three new platforms to help you meet those rider needs and give your customers plenty of choices. Checkpoint SLR Checkpoint SLR is the lightest, fastest gravel bike we’ve ever made. It features an OCLV 700 series frame with tube shapes and... Read More



ULTEGRA R8100 series moves to 12-speed with wireless Di2 shifter function and faster derailleurs For the first-time ever ULTEGRA includes a power meter option and full-carbon tubeless disc wheels Where new DURA-ACE is designed for those who are looking for every competitive advantage possible, new ULTEGRA is the real-world application of those technologies. The R8100 series shares the same DNA as the R9200 series, offering incredible performance across all functions, combining the science of speed pillars to help riders achieve greater performance than ever before. ULTEGRA developments, like DURA-ACE, can... Read More



Built for those who never compromise, Shimano’s premium R9200 series moves to 12-speed Di2-only, disc or rim-brake set-up with wireless shifters, faster derailleur operation, larger 54-40T chain rings and 11-34T cassettes. Series includes a new power meter, SERVO WAVE brake technology and a new line-up of tubeless and tubular wheels. The launch of new DURA-ACE isn’t just the development of an outstanding new groupset, it’s also the culmination of a study into the science of speed. Shimano has delivered its fastest and most precise shifting series, expanding its legacy of... Read More

Cycling Incline 30/07/2021

5 Toughest Cycling Climbs in the UK

Think your quads are up to a challenge? Or want to test out that new electric mountain bike or electric road bike on an incline that will put your new model through its paces? Here at Swinnerton Cycles, we know a thing or two about tricky terrain and we have created a list of 5 of the toughest cycling climbs across the UK for you to try out – if you’re brave enough of course.  The United Kingdom has a whole host of terrains, tracks and routes for you to... Read More



DOGMA | ˈdɒɡmə | noun a principle or set of principles laid down by an authority as incontrovertibly true: the DOGMAs of faith origin Mid 16th century: via late Latin from Greek DOGMA ‘opinion’, from dokein ‘seem good, think’. Founded in Treviso, in the northeast heart of Italy, by Giovanni “Nani” Pinarello, the company has been making the highest quality bikes since establishing in 1952 The Pinarello name evokes legendary and epic victories from the greatest cyclists of all time: Since the very first Giro d’Italia victory by Fausto Bertoglio... Read More


New Brand – Atlas Brace

As mountain biking still evoloves and dirt jump & enduro are paving the way for the future of the sport, the need for extra protection is increasingly common. We are not new to neck braces but the compact range from atlas gives you great protection without breaking the bank. The Atlas Brace is racer designed, racer tested, and has been developed around the necks of championship winning professionals. With the development team lead by former Supercross and Motocross racer Brady Sheren, team Atlas was able to create a revolutionary new... Read More

Active+ Smart Mask 16/06/2021

New Brand – AirPop Masks

With the world changing on a day to basis and masks now very much a stable part of everyones day we are delighted to welcome AirPop to our brand Portfolio. About AirPop The AirPop Facemasks are designed from the inside out, we focused on efficacy, wearability, breathability and comfort. AirPop’s intelligent product system learns and adapts to the wearer, and her environment, providing feedback and deepening understanding through personalized guidance.  FUNCTION | BEST OF ALL WORLDS Medical, Industrial and Consumer masks each have a specific purpose. AirPop’s hybrid approach combines... Read More

Covid 19 Update

Swinnerton Cycles Covid 19 – Status Update – 05/06/2020 Given the Government’s easing of certain lockdown measures we have had a number of customers asking when will we be reopening the shop for browsing. To be clear the easing of these measures is only acceptable if it is possible to do so in a safe way, for both our customers AND our staff.  Please take the time to read this (Long) update below as we all start to move forward during the easing of restrictions. As most of you are... Read More


Pinarello Launch – New Dogma FS – Electronically Controlled Suspension

Pinarello are pushing the boundaries again for 2019 with the introduction of the latest Dogma series frameset the Dogma FS. Pinarello has chosen to produce the frameset using Torayca T1100 1K Dream Carbon with Nanoalloy Technology, pairing this with their rake adjusted Onda fork the Dogma FS carries through many of the features of the Dogma F10 but with a few more surprises. Available in only 4 sizes the Dogma FS features are revolutionary new Front & Rear suspension system which in development with HiRide is electronically controlled nick-named the... Read More


Bontrager WaveCel Helmets a new revolution in Safety

This revolutionary material is proven to be up to 48x more effective than standard EPS foam at preventing concussions from common cycling accidents. What is WaveCel: WaveCel is a collapsible cellular material that lines the inside of Bontrager helmets. It is the result of a four-year partnership between Trek’s Research & Design teams, orthopedic surgeon Dr. Steve Madey, and biomechanical engineer Dr. Michael Bottlang. Drs Madey and Bottlang have collaborated for the past 25 years and pioneered advances in fracture care, thoracic and pelvic trauma, and head injury prevention. They... Read More