{"product_id":"mavic-deemax-mips-mountain-bike-helmet-with-enhanced-protection-ventilation","title":"Mavic Deemax MIPS Mountain Bike Helmet with Enhanced Protection \u0026 Ventilation","description":"\u003cp\u003eThe Mavic Deemax MIPS Helmet is engineered to empower mountain bikers to tackle rugged trails with unmatched confidence and safety. Designed with advanced MIPS technology, this helmet effectively reduces rotational forces during impacts, providing superior brain protection. Its extended coverage around the temples and back of the head ensures that critical areas receive enhanced defense, making it a reliable choice for aggressive trail riding.\u003c\/p\u003e\n\n\u003cp\u003eComfort and ventilation are paramount in the Deemax MIPS. Strategically positioned external vents work in harmony with expansive internal cooling channels to maintain optimal airflow, keeping you cool even during the most intense rides. The Coolmax pads not only absorb heat but also wick away sweat, ensuring your head stays dry and comfortable. Additionally, the helmet features a dedicated sunglasses garage for convenient storage and is fully compatible with goggles, catering to downhill riders who demand versatility.\u003c\/p\u003e\n\n\u003cp\u003eWith Mavic's Ergo Hold SL+ retention system, the fit is effortlessly adjustable and secure, delivering personalized comfort and stability in every ride. The multiposition visor enhances visibility while protecting against glare and debris. Lightweight at 390g (size M) and certified to CE-EN1078 and CPSC 1203 safety standards, the Deemax MIPS blends protection, comfort, and performance seamlessly for riders who refuse to compromise.\u003c\/p\u003e\n\n\u003ch3\u003eWhat It’s Good For\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProviding enhanced protection with integrated MIPS technology to reduce rotational brain injuries\u003c\/li\u003e\n  \u003cli\u003eOffering extended coverage for critical head areas like temples and the back of the head\u003c\/li\u003e\n  \u003cli\u003eDelivering superior ventilation through strategically placed vents and internal cooling channels\u003c\/li\u003e\n  \u003cli\u003eEnsuring comfort with Coolmax padding that absorbs heat and wicks away sweat\u003c\/li\u003e\n  \u003cli\u003eSecuring a perfect fit with the adjustable Ergo Hold SL+ retention system\u003c\/li\u003e\n  \u003cli\u003eAllowing convenient storage of sunglasses with a dedicated garage on the helmet\u003c\/li\u003e\n  \u003cli\u003eCompatibility with goggles for downhill and technical mountain biking\u003c\/li\u003e\n  \u003cli\u003eProviding versatile protection suitable for a wide range of trail conditions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat It’s NOT Good For\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUse in motorized sports where higher impact protection standards are required\u003c\/li\u003e\n  \u003cli\u003eCasual urban cycling that may prefer lighter, less bulky helmets\u003c\/li\u003e\n  \u003cli\u003eRiders seeking helmets without visor features or goggle compatibility\u003c\/li\u003e\n  \u003cli\u003eUse in water sports or activities unrelated to mountain biking\u003c\/li\u003e\n  \u003cli\u003eThose needing a helmet without integrated insect protection mesh\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is MIPS technology and how does it help?\u003c\/strong\u003e\u003cbr\u003eMIPS stands for Multi-directional Impact Protection System. It is designed to reduce rotational forces on the brain during angled impacts by allowing the helmet to slide relative to the head, which helps in minimizing brain injuries.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs the Deemax MIPS helmet suitable for downhill biking?\u003c\/strong\u003e\u003cbr\u003eYes, the helmet is fully compatible with goggles and features extended coverage and a protective visor, making it an excellent choice for downhill riders who require enhanced protection and visibility.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow does the ventilation system work?\u003c\/strong\u003e\u003cbr\u003eThe helmet uses strategically placed external vents connected to large internal cooling channels, allowing air to flow freely and keep the rider's head cool. Combined with Coolmax pads, this system efficiently manages heat and moisture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I adjust the fit of the helmet easily?\u003c\/strong\u003e\u003cbr\u003eAbsolutely. The Ergo Hold SL+ retention system allows for three-position adjustability, ensuring a secure and comfortable fit tailored to your head shape.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes the helmet offer protection against insects?\u003c\/strong\u003e\u003cbr\u003eYes, the front openings are equipped with a mesh screen that prevents bugs from entering the helmet, enhancing comfort during rides through wooded or buggy areas.\u003c\/p\u003e","brand":"Mavic","offers":[{"title":"S \/ White","offer_id":45460236435631,"sku":"MVP01021CS","price":150.0,"currency_code":"GBP","in_stock":false},{"title":"S \/ Grey","offer_id":45460236533935,"sku":"MVP01021AS","price":97.11,"currency_code":"GBP","in_stock":true},{"title":"S \/ Green","offer_id":45460236632239,"sku":"MVP01021BS","price":80.93,"currency_code":"GBP","in_stock":true},{"title":"M \/ Grey","offer_id":45460236501167,"sku":"MVP01021AM","price":97.11,"currency_code":"GBP","in_stock":true},{"title":"M \/ Green","offer_id":45460236599471,"sku":"MVP01021BM","price":80.93,"currency_code":"GBP","in_stock":false},{"title":"M \/ White","offer_id":45460236697775,"sku":"MVP01021CM","price":150.0,"currency_code":"GBP","in_stock":false},{"title":"L \/ Grey","offer_id":45460236468399,"sku":"MVP01021AL","price":150.0,"currency_code":"GBP","in_stock":false},{"title":"L \/ Green","offer_id":45460236566703,"sku":"MVP01021BL","price":113.29,"currency_code":"GBP","in_stock":false},{"title":"L \/ White","offer_id":45460236665007,"sku":"MVP01021CL","price":150.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/2003\/4223\/files\/1738080278-43816800.jpg?v=1768510919","url":"https:\/\/www.swinnertoncycles.co.uk\/products\/mavic-deemax-mips-mountain-bike-helmet-with-enhanced-protection-ventilation","provider":"Swinnerton Cycles","version":"1.0","type":"link"}