{"product_id":"merida-scultura-7000-my24-road-bike-with-sram-rival-etap-axs-disc-brakes","title":"Merida Scultura 7000 MY24 Road Bike with Sram Rival eTap AXS Disc Brakes","description":"\u003cp\u003eThe Merida Scultura 7000 MY24 Road Bike with Sram Rival eTap AXS Disc Brakes represents a pinnacle of engineering excellence in the realm of high-performance road cycling. Crafted for riders who demand precision, speed, and endurance, this 2024 model integrates advanced aerodynamic design with a lightweight frame to deliver an exceptional riding experience. The inclusion of the Sram Rival eTap AXS groupset ensures seamless electronic shifting, providing reliable and swift gear changes that enhance control and efficiency on every ride.\u003c\/p\u003e\n\n\u003cp\u003eDrawing inspiration from Merida’s collaboration with Team Bahrain Victorious, the Scultura 7000 benefits from race-proven geometry derived from the Reacto series, which expertly balances aerodynamic efficiency with rider comfort. Its 700c wheels paired with disc brakes offer superior stability and braking performance under diverse road conditions, making it a versatile choice for competitive cyclists and serious enthusiasts alike. The bike’s design optimizes speed while maintaining comfort, allowing riders to tackle long distances and challenging climbs with confidence.\u003c\/p\u003e\n\n\u003cp\u003eEvery aspect of the Scultura 7000 reflects Merida’s dedication to quality and innovation. The aerodynamic frame reduces drag without compromising shock absorption, while the integration of precise electronic shifting technology elevates the overall cycling experience. This road bike is engineered to meet the rigorous demands of professional racing and endurance cycling, ensuring that riders can perform at their best in any scenario.\u003c\/p\u003e\n\n\u003ch3\u003eWhat It’s Good For\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHigh-speed racing and competitive road cycling\u003c\/li\u003e\n  \u003cli\u003eLong-distance endurance rides with enhanced comfort\u003c\/li\u003e\n  \u003cli\u003ePrecise and reliable gear shifting with Sram Rival eTap AXS\u003c\/li\u003e\n  \u003cli\u003eImproved aerodynamics for faster performance\u003c\/li\u003e\n  \u003cli\u003eStable handling with disc brakes in varied weather conditions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat It’s NOT Good For\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eOff-road or mountain biking terrains\u003c\/li\u003e\n  \u003cli\u003eCasual or recreational riding without performance focus\u003c\/li\u003e\n  \u003cli\u003eHeavy cargo or touring with large loads\u003c\/li\u003e\n  \u003cli\u003eRiders seeking a bike without electronic shifting technology\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs the Merida Scultura 7000 suitable for beginner cyclists?\u003c\/strong\u003e\u003cbr\u003eWhile it is designed with performance in mind, experienced beginners who want to commit to road cycling and appreciate advanced features will benefit most from this bike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes the Scultura 7000 more aerodynamic than previous models?\u003c\/strong\u003e\u003cbr\u003eThe bike incorporates design learnings from the Reacto series, featuring refined tube shapes and race-proven geometry that reduce drag without compromising comfort.\u003c\/p\u003e","brand":"Merida","offers":[{"title":"XS \/ Grey, Teal","offer_id":45456685957295,"sku":"P230","price":4400.0,"currency_code":"GBP","in_stock":false},{"title":"S \/ Grey, Teal","offer_id":45456685990063,"sku":"P231","price":4400.0,"currency_code":"GBP","in_stock":false},{"title":"M \/ Grey, Teal","offer_id":45456686022831,"sku":"P232","price":4400.0,"currency_code":"GBP","in_stock":false},{"title":"L \/ Grey, Teal","offer_id":45456686055599,"sku":"P233","price":4400.0,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Grey, Teal","offer_id":45456686088367,"sku":"P234","price":3219.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/2003\/4223\/files\/1706277883-43826000.jpg?v=1768511768","url":"https:\/\/www.swinnertoncycles.co.uk\/products\/merida-scultura-7000-my24-road-bike-with-sram-rival-etap-axs-disc-brakes","provider":"Swinnerton Cycles","version":"1.0","type":"link"}