SSSSSSSH!!!! HERE’S THE STORY
STRIP is the brainchild of European Champion Track Cyclist, Tim Lawson. An elite masters athlete, with over twenty years’ experience in developing the best sports nutrition products, working with athletes from beginners, right up to Olympic medalists and Pro Tour winners. “Coming from the North West of England where there’s more rainfall than anywhere else in the UK, training in the most extreme of conditions, whether it’s the cross winds of Winter Hill or further afield in the blistering heat of Mount Teide, I needed a range of quality, trustworthy and dependable products, that worked wherever and whenever. Inspired by mental toughness and the physical strength required in endurance training and racing, not by flowery ingredients.“ Obsessive and accident prone by his own admission, Tim’s had more than his fair share of spectacular spills which have kept him requiring regular sports therapy to keep him on his trusty steed.
“Having read the lengthy and often scary ingredients list on a variety of oil and rub product labels, it was clear there was scope to create better formulas and work towards a fully, ‘informed sport’ brand. Made for athletes, by athletes.”
Produced with a clear purpose to look after your personal care, drilled down to the fundamental need of each of these products and using appropriate technology to provide effective race day solutions, prioritising the health and performance of the athlete. Developed and tested with highspeed track cyclists, in the mud of the world cup cyclo-cross circuit and on endurance rides, STRIP was born.