Fizik

If you care about how every touchpoint between you and your bike performs - saddles, shoes, bar tape, accessories - Fizik is a brand built for you. Founded in 1996, Fizik (stylised fi’zi:k) is driven by the pursuit of creating cycling components that combine beauty, functionality and biomechanics to elevate both comfort and performance. At Swinnerton Cycles, our Fizik collection brings you their full spectrum: from race‑proven saddles to shoes, bar tape, accessories and more. Whether you’re racing, gravel riding, commuting, or doing long endurance rides, Fizik has something that will make you feel more connected to your ride.