Our Brands

Swinnerton Cycles - Road Bikes, Mountain Bikes, Hybrid Bikes and Bicycle Accessories

Swinnerton Cycles was established in 1915 and is Stoke on Trent & Staffordshire's leading cycle shop, with comprehensive range of bikes, accessories, components & clothing, Swinnerton Cycles has the largest selection of products of cycle shops in Stoke on Trent.  Our workshop is fully accredited and has a fast turnaround keeping you on the road for longer so if you are looking for bike shops in Stoke on Trent we have it all.

Swinnerton Cycle is Staffordshires only Shimano Service Centre providing workshop facilities with Cytech Level 3 Mechanics and also Bike Fitting.

Swinnerton Cycles is Official UK Stockist for the following Brands:

Giant Bikes, Trek Bikes, Saracen Bikes, Ridley Bikes, Ridgeback Bikes, Genesis Bikes, Colnago Premier Dealer & Look Bikes

Q36.5 Clothing, Altura Clothing, Madison Clothing, Pearizumi Clothing, Fizik Shoes, Shimano Shoes, Giro Helemts, Kask Helmets, Bell Helmets, Lazer Helmets....

Shimano, Sram, Campagnolo, Mavic, Bontrager, Ritchey, Camelbak, Cateye, GoPro, Garmin, DT Swiss, SIS, Torq, SKS.....

Bontrager WaveCel Helmets a new revolution in Safety
Bontrager WaveCel Helmets a new revolution in Safety
This revolutionary material is proven to be up to 48x more effective than standard EPS foam at preventing concussions from common ...
Read More
Power Does not have to break the bank - Avio Powersense
Power Does not have to break the bank - Avio Powersense
Looking for that something special for Christmas?  What about a powermeter?  Hold on you dont have to spend £500+ anymore, with...
Read More
Tacx announce the Neo 2 Smart Home Trainer
Tacx announce the Neo 2 Smart Home Trainer
Tacx Neo has been the choice of many a Zwift user over the past few years and the quietness and quality build have been the benchm...
Read More
Top