Cookie Policy

Swinnerton Cycles uses cookies to enhance your shopping experience, gather analytics, and personalize content. By continuing to browse, you consent to our use of cookies as outlined in our Cookie Policy. Manage preferences anytime to control your data. Swinnerton Cycles Sources

Introduction

At Swinnerton Cycles we want to make sure that the website we operate looks as good as possible but also is easy for you to use. To help us to do this, our website uses cookies.

 

Cookies help us to assess how you use our website and also how we can improve our website. This means we have the information we need to regularly evaluate whether our website really meets your needs. Some of the cookies we use improve the functionality of our website, so if you choose to disable cookies on your browser, you might find that you can't access some aspects of our website, or that parts of the website don't function in the way that you might expect them to.

 

Please see the "How We Use Cookies" section above for more specific details about how we use cookies.

What Are Cookies?

A cookie is a small file of letters and numbers that we put on your computer if you agree. Cookies allow us to recognise that you have visited our website before and remember your preferences.

 

Cookies can help us to remember your website login so that you don't need to type it into the website every time you return, or to remember the goods that you have clicked to purchase on one page so that they are added to your basket.

 

Cookies also help us to collect information about the way you use our website which helps us to ensure any advertising that you see is relevant and useful to you.

How We Use Cookies

Our website uses 32 cookies. These cookies allow us to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and to improve our website. We are required by law to provide you with clear and comprehensive information about the cookies that we use and if this page does not answer all of your queries you should contact us.

 

Our cookies do not store information which could be used to identify you personally, such as your contact details.

 

We use the following cookies:

 

Strictly Necessary Cookies

 

These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

What Are Cookies?

Analytical/Performance Cookies

They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

 

Functionality Cookies

These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

 

Targeting Cookies

These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

 

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
Cookie Name Type Purpose Provenance Duration
vsaid.[id]Necessary CookiesAn anonymous identifier used for VSAnalytics - a tool to analyse the health of the Visualsoft platform. This is not linked to any personal information.1st PartyPersistent (2 years)
vsases.[id]Necessary CookiesUsed for platform health monitoring via VSAnalytics.1st PartyPersistent (30 minutes)
vscommerceNecessary CookiesSession ID used for basket, login status, and site functionality.1st PartySession
VSCurrencyNecessary CookiesTracks selected currency for price display.1st PartyPersistent (1 day)
vsftNecessary CookiesControls trial feature behaviour.1st PartyPersistent (4 weeks)
VSVatPricesNecessary CookiesTracks VAT-inclusive/exclusive price display setting.1st PartyPersistent (1 day)
abandoned_orderNecessary CookiesIdentifies abandoned checkouts for recovery.1st PartyPersistent (7 days)
amazon_Login_accessTokenNecessary CookiesStores token used during Amazon checkout login.1st PartyPersistent (55 minutes)
cookie_policyNecessary CookiesStores cookie consent preferences.1st PartyPersistent (30 days)
VS_GUESTPreference & Functional CookiesMarks user as a guest.1st PartyPersistent (30 days)
VSCategoryGroupPreference & Functional CookiesStores last visited category.1st PartyPersistent (1 year)
VSWishlistIdPreference & Functional CookiesStores wishlist reference when not logged in.1st PartyPersistent (1 year)
newsletter_trackingPerformance & Statistics CookiesTracks newsletter engagement and conversions.1st PartyPersistent (30 days)
sf_session_idMarketing & Advertisement CookiesUsed by SalesFire to personalise onsite experience.1st PartyPersistent (2 years)

3rd Party Services

The information set out in "How We Use Cookies" relates to the cookies that we set on our website. In addition to these cookies, our website also uses third party cookies which are set by a domain other than our website.

 

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

 

Our website uses Third Party Cookies from the providers found in the table below, if you require further information about what those cookies are or how they are used, you should contact those providers directly.
3rd Party Name Type Additional Information
Google Plus / Twitter Preference & Functional Cookies You can choose to share content from our site via these social networks. These platforms may set cookies.
Google Analytics Performance & Statistics Cookies Non-personal information is used to track visitors' routes through the website. Helps us understand checkout abandonment. Learn more.
Google Ads Marketing & Advertisement Cookies Used for online advertising and may set cookies to help identify which adverts are interacted with.
Salesfire Preference & Functional Cookies Targets key parts of the customer journey to improve conversions, using cookies to deliver this service.

How Do I Block Cookies?

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website. Precisely how cookies are blocked will depend upon the browser that you use. If you would like further information please contact us.

 

What Will Happen If I Disable Cookies?

 

If you choose to disable access to cookies on your browser you will not be able to login, register or purchase from this website.

 

Information on how to disable cookies in popular web browsers can be found below:
Browser PC Instructions Mac Instructions
Mozilla Firefox
  • At the top right of the Firefox window, click on the 'Application Menu' icon and then click 'Settings'
  • Select 'Privacy & Security' from the menu
  • Under 'Enhanced Tracking Protection', select the 'Custom' option
  • Select the 'Cookies' checkbox and from the dropdown menu select 'All cookies (will cause sites to break)'
  • At the top right of the Firefox window, click on the 'Application Menu' icon and then click 'Settings'
  • Select 'Privacy & Security' from the menu
  • Under 'Enhanced Tracking Protection', select the 'Custom' option
  • Select the 'Cookies' checkbox and from the dropdown menu select 'All cookies (will cause sites to break)'
Google Chrome
  • Click on the three-dot 'Customise and control Google Chrome' icon at the top right of the browser window
  • Click 'Settings' and then select 'Privacy and security' from the menu
  • Under 'Privacy and security', select 'Cookies and other site data'
  • Under 'General settings', select the option for 'Block all cookies (not recommended)'
  • Click on the three-dot 'Customise and control Google Chrome' icon at the top right of the browser window
  • Click 'Settings' and then select 'Privacy and security' from the menu
  • Under 'Privacy and security', select 'Cookies and other site data'
  • Under 'General settings', select the option for 'Block all cookies (not recommended)'
Internet Explorer
  • Click on the gear icon ('Tools') at the top right of the browser window
  • Select 'Internet Options' from the menu and select the 'Privacy' tab
  • Click the 'Advanced' button
  • Under 'First-party Cookies' and 'Third-party Cookies' select 'Block'
  • Click 'OK'
  • Click on 'Explorer' at the top of your browser window and select the 'Preferences' option
  • Scroll down until you see 'Cookies' under 'Receiving Files'
  • Select the 'Never Accept' option
Microsoft Edge
  • Click on the three-dot 'More' icon in the top right then select 'Settings' from the menu
  • Click 'Cookies and Site Permissions' on the menu
  • Click on 'Manage and delete cookies and site data' in the 'Cookies and data stored' screen
  • Now switch off the option for 'Allow sites to save and read cookie data (recommended)'
  • Click on the three-dot 'More' icon in the top right then select 'Settings' from the menu
  • Click 'Cookies and Site Permissions' on the menu
  • Click on 'Manage and delete cookies and site data' in the 'Cookies and data stored' screen
  • Now switch off the option for 'Allow sites to save and read cookie data (recommended)'
Safari
  • Click on 'Safari' at the top of your browser window and select the 'Preferences' option
  • Click on the 'Privacy' tab
  • Check the option for 'Prevent cross-site tracking'
  • Now check the option for 'Block all cookies'
  • Click on 'Safari' at the top of your browser window and select the 'Preferences' option
  • Click on the 'Privacy' tab
  • Check the option for 'Prevent cross-site tracking'
  • Now check the option for 'Block all cookies'
Opera
  • Click on the three lines 'Easy Setup' icon at the top right of the browser window
  • Scroll to the bottom of the menu and select 'Go to full browser settings'
  • Click 'Advanced' from the menu and select 'Privacy & security'
  • Under 'Privacy and security' click 'Cookies and other site data'
  • Select 'Block all cookies (not recommended)'
  • Click on the three lines 'Easy Setup' icon at the top right of the browser window
  • Scroll to the bottom of the menu and select 'Go to full browser settings'
  • Click 'Advanced' from the menu and select 'Privacy & security'
  • Under 'Privacy and security' click 'Cookies and other site data'
  • Select 'Block all cookies (not recommended)'