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Accessories
Explore the latest cycling accessories, including bike lights, road and mountain bike mudguards, secure locks to protect your prized bike,
water bottles and hydration packs to stay refreshed during your rides or training sessions, and home trainers and GPS units to enhance your cycling experience.
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water bottles and hydration packs to stay refreshed during your rides or training sessions, and home trainers and GPS units to enhance your cycling experience.
Bike Components
Explore top-brand bike components, from wheels, tyres, and inner tubes to saddles, seatposts, handlebars, forks, brakes, and shifters.
Discover the latest drivetrain parts—including groupsets, cassettes, chainrings, chains, bottom brackets, and front & rear derailleurs—to keep your bike performing at its best.
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Discover the latest drivetrain parts—including groupsets, cassettes, chainrings, chains, bottom brackets, and front & rear derailleurs—to keep your bike performing at its best.
SHIMANO SERVICE CENTRE
Whether you use your bike for sports, commuting or recreation, a reliable bike service is key in ensuring that you continue to enjoy your bike.
Book a Service
BIKE FITTING SERVICE
A bike fit is simply the process of adjusting your bicycle to fit your unique physical characteristics, to improve comfort and performance every time you ride.
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From the Blog
Stay up to date with the latest cycling tips, how-to guides, expert buyer’s guides, in-depth product reviews, and popular races and trials.
View more from the Blog
Our New Website is Here!
Exciting times! Our new website launches today. Here's a short overview of what to expect...
The Short Version: New Shimano XT M8200
Two weeks ago, Shimano launched their latest XTR groupset, only 7 years after the last update.Their 2nd-tier groupset was also nearing retirement age, but after 6 years, it’s finally here: thenew DEORE XT M8200 Di2 groupset.
Low-Cost Days Out By Bike
Keeping the family entertained during the holidays can be expensive and stressful. Long, tedious car journeys, expensive entry tickets and lunch on-the-go can quickly add up to drain your energy and your bank balance. Luckily, there are a surprising number of free or low-cost attractions dotted around the city, many of which are easily accessible by bike. Here are some...
Swinnerton Cycles - Road Bikes, Mountain Bikes, Hybrid Bikes and Bicycle Accessories
Swinnerton Cycles was established in 1915 and is Stoke on Trent & Staffordshire's leading cycle shop. With a comprehensive range of bikes, accessories, components & clothing, Swinnerton Cycles has the largest selection of cycling products in Stoke on Trent.
Our workshop is fully accredited and has a fast turnaround keeping you on the road for longer so if you are looking for bike shops in Stoke on Trent we have it all Swinnerton Cycle is Staffordshires only Shimano Service Centre providing workshop facilities with Cytech Level 3 Mechanics and also Bike Fitting.
Swinnerton Cycles is the Official UK Stockist for the following cycling brands: Merida Bikes, Giant Bikes, Trek Bikes, Ridgeback Bikes, Genesis Bikes, Colnago Bikes, Look Bikes, Shimano, Sram, Campagnolo, Mavic, Bontrager, Exposure, Camelbak, Cateye, Garmin, DT Swiss, Torq, and SKS.
Our cycle clothing range includes the following brands: Q36.5 Clothing, Altura Clothing, Madison Clothing, Pearl Izumi Clothing, Fizik Shoes, Shimano Clothing, Giro Helmets, Abus Helmets, Bell Helmets, and much more.
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