SRAM

SRAM is an American cycling component manufacturer and one of the world's leading groupset brands, competing directly with Shimano across road, gravel, and mountain bike applications. Founded in Chicago in 1987, SRAM is known for pioneering innovations including the first 1x drivetrain systems, wireless electronic shifting with AXS technology, and the development of the Eagle 12-speed MTB drivetrain. At Swinnerton Cycles, we stock SRAM components for road, gravel, and MTB cyclists looking for an alternative to Shimano with a focus on wireless electronic shifting and innovative drivetrain technology.

SRAM's AXS wireless electronic shifting ecosystem covers road, gravel, and MTB applications, with Blips providing additional wireless shift points for TT, triathlon, and aero bar setups. The Paceline X Centerlock rotor delivers excellent braking performance for SRAM hydraulic disc brake systems, while the eTap AXS Ed Exchange Kit provides a complete shifter and brake lever solution for road and gravel builds.

Why Choose SRAM?

• American cycling component brand founded in Chicago in 1987, competing with Shimano worldwide
• Pioneer of wireless electronic shifting with AXS technology across road, gravel, and MTB
• Wireless Blips for additional shift points on TT, triathlon, and aero bar setups
• Paceline X Centerlock rotor with internal tooled lockring for SRAM hydraulic disc brakes
• eTap AXS Ed Exchange Kit for complete shifter and brake lever replacement on road builds
• Innovators of 1x drivetrain systems and Eagle 12-speed MTB technology

Top Selling SRAM Products

• SRAM Wireless Blips for AXS — wireless satellite shifters for SRAM eTap AXS systems, providing additional shift points for TT, triathlon, and aero bar setups
• SRAM Paceline X Centerlock Rotor — a road bike disc brake rotor with internal tooled lockring for SRAM hydraulic disc brake systems on road and gravel bikes
• SRAM eTap AXS Ed Exchange Kit — a complete shifter and brake lever kit with ergonomic hood for SRAM eTap AXS disc brake road and gravel builds