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Pinarello was founded in 1953 by Giovanni Pinarello, based in Treviso Italy.  Long assciated with the road racing trade teams Pinarello has sponsored some of teh beat road team around since the 1980's such as Team Telekom, Banesto, Caisse d'Epargne, Fassa Bortolo, Team Sky, Movistar Team & British Cycling.  Miguel Indruain famousley road the brand in the mid 1980's including some jaw dropping time trial bikes that the likes had never been seen.  In later years Pinarello has been a fundemental part of Team Sky's now Team Ineos dominance working closely with riders and staff to create some of the fastest and comfortable bikes in the pro peloton.