100%

Shop 100% cycling eyewear at Swinnerton Cycles. 100% is an American brand producing premium cycling and motorsport sunglasses and goggles that are trusted by professional road cyclists, mountain bikers, and triathletes worldwide. Known for their HiPER lens technology, which delivers exceptional clarity and contrast in all light conditions, 100% eyewear...

Shop 100% cycling eyewear at Swinnerton Cycles. 100% is an American brand producing premium cycling and motorsport sunglasses and goggles that are trusted by professional road cyclists, mountain bikers, and triathletes worldwide. Known for their HiPER lens technology, which delivers exceptional clarity and contrast in all light conditions, 100% eyewear is a popular choice for performance cyclists who want the best in optical quality and frame design.

From the aerodynamic Speedcraft Air to the versatile Hudson and replacement HiPER lenses, 100% covers every eyewear need for road, gravel, and MTB cyclists who want to see clearly and look great on the bike.

  • Road and cycling sunglasses with HiPER lens technology
  • Aerodynamic designs for road and triathlon racing
  • Replacement lenses in multiple tints and mirror coatings
  • Adjustable nasal dilators for a secure, comfortable fit
  • UV400 protection for all-day eye safety
  • American brand trusted by professional road and MTB racers

100% Best Sellers

Browse our full range of cycling eyewear and cycling accessories at Swinnerton Cycles.

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  • 100% Speedtrap Replacement Lens - HiPER Blue Mirror | Swinnerton Cycles

      100% Speedtrap Replacement Lens HiPER Blue Mirror – Cycling Sunglass Lens

      The 100% Speedtrap Replacement Lens in HiPER Blue Mirror is crafted for cyclists who demand exceptional clarity and eye protection. Its advanced mirror coating effectively minimizes glare and boosts contrast, allowing you to see details clearly even in the brightest conditions. This lens enhances...
      £34.99
      £49.99
      £34.99
      Save £15.00
    • 100% Hudson - Matt Translucent Crystal Clear - Purple Mirror Lens | Swinnerton Cycles

        100% Hudson Cycling Sunglasses Matt Translucent Crystal Clear Frame Purple Mirror Lens

        Experience the perfect blend of style and performance with the 100% Hudson sunglasses. Designed with a matt translucent crystal clear frame, these sunglasses offer a sleek, modern look that enhances any cycling outfit. The standout feature is the purple mirror lens, engineered to reduce...
        £59.99
        £119.99
        £59.99
        Save £60.00
      • 100% Speedcraft Air cycling glasses with adjustable nasal dilator and HiPER lenses, designed for aerodynamic fit and clear vision.

          100% Speedcraft Air Cycling Glasses with Adjustable Nasal Dilator & HiPER Lenses

          Experience the pinnacle of cycling eyewear technology with the 100% GLASSES Speedcraft Air. Designed to deliver unparalleled comfort and performance, these glasses feature an innovative built-in nasal dilator from AC Systems, giving you the power to control airflow and maximize oxygen intake during intense...
          £179.98
          £179.98
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        What does it take to win???  100% is what it takes!

        Born from a background in moto x, 100% has quickly jumped through the ranks of sporting eyewear from the beginnings of producing google & number plates for moto x riders to now being one of the most innovative eyewear producers in the world.

        So how does this success unfold?  Do they chuck a load of money at top athletes to ride in their eyewear or is it done from their 100% commitment to providing the best eyewear available using the best technologies known?  Obviously, they chose the latter, and with great athletes like 3 times world champion Peter Sagan turning away lucrative contracts with other eyewear manufacturers and asking to ride in 100% the tide is turning.

        So, do you ride to a 100% off your limits, are you 100% committed?  You need 100% eyewear.

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