Eddy Merckx

A unique brand deserves a distinguished logo and symbol. That’s why the new logo gives a modern vibe, but is clearly respecting the past; the rich history of the Merckx bicycles factory and Eddy’s cycling career. But, most of all, this logo is showing eagerness. Ready to step, open minded, into the future. The Eddy Merckx bikes are radiating this unique design that is premium and distinguished. The bikes have a Belgian Design statement, completely in line with this new brand and product identity, called ‘Modern Heritage’. The base line during the development of this new style: ‘Less is more’. Discrete and modest, but unique and powerful at the same time. It’s the perfect reflection of Eddy’s personality. Last but definitely not least: Eddy Merckx is back. The name, in full, is finally again beaming with pride on every frame.

We prefer choosing our own launch dates rather than fall in line with the classic model years. We also refuse to jump on fads or rush production simply because the big boys are launching. We’re more like your local grocery store that prefers selling in-season, local products. Selling only when the time is right. Not sooner, or later.